Introducing Our New Manufacturing Division

Article Written and Posted by Brulimar - 10th November 2016

As leading wholesale eyewear manufacturers, the team at Brulimar have launched a new manufacturing division for optical retailers.

 

The UK is one of the world’s most aggressive marketplaces for optical, dominated by the buying power of major stores. However, after forming a series of joint ventures with a number of Chinese optical frame factories, we have launched our very own manufacturing division that allows optical retailers the chance to order directly from factories, make huge cost savings on core frames they’re already buying, and create their own line of bespoke frames, paying the same prices as leading optical chains. 

Our manufacturing concept, which will be headed up by Chris Davidson, has been devised to give optical stores of all sizes the chance to make huge savings of 50-60%, and in some cases more, on all types of eyewear, with frame cases, cloths, and carrier bags also available to be ordered as part of a complete package. The new division will include an ‘all in’ pricing method, meaning that our customers will be able to enjoy greatly reduced air and sea freight costs for frame and case imports.

Also, we’re even solving the problem of frame storage; now, optical groups can take advantage of our free Manchester-based warehouse storage space, giving customers the ability to easily replenish stock quantities in any of their branches.

As a starting point, we have preselected 45 core models which can be customised; customers will have the ability to choose their own acetate colours, plating colours, hinges, bridges, and finish coating, such as rubber touch. To give optical groups of all sizes the chance to create their very own collection of eyewear, our new manufacturing division also enables customers the chance to have their own logo or store name printed onto the frames themselves.

If you want to know how our new manufacturing division could benefit your business or want to know how you can make huge savings on a product you’re already buying, then get in touch with Chris Davidson by calling 0161 655 7019 or 07973 871 567. Chris can also be contacted via email on chris@brulimar.com. 

 

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