What To Expect From Brulimar At Optrafair 2017

Article Written and Posted by Brulimar - 23rd March 2017

With Optrafair fast approaching, we discuss what you can expect to see from us at the show.


This year, the entire Brulimar team will be heading to the National Exhibition Centre in Birmingham for the UK’s leading optical exhibition, Optrafair. The event, which takes place from 1st to 3rd April, gives leading eyewear brands and companies the chance to connect with fellow experts in the industry, expand their knowledge, and share details of new optical products and/or collections. To find out what you can expect to see on our stand at this year’s show, continue reading.

The star of the show at Optrafair this year will be our newly-launched manufacturing division, which has huge benefits for optical retailers of all sizes. Headed up by Brulimar team member, Chris Davidson, the manufacturing concept will enable stores the chance to make huge savings on all types of eyewear, create their very own collection of bespoke frames and, thanks to an ‘all in’ pricing method, benefit from reduced air and sea freight costs for imported goods. 

Also taking centre stage at the show will be the luxury Le Tanneur wholesale eyewear collection which, as the exclusive distributor, we will be showcasing for the very first time at Optrafair. Influenced by the brand who are recognised in France for producing high-quality leather goods for men and women, the Le Tanneur optical range features 42 unique designs in total, each of which have that special luxurious feel. Within the collection, which launched earlier this year, there is something for the most discerning of wearer with frames for both men and women.

In addition to all of this excitement, the Brulimar team will also be unveiling brand new models which have been added to our already popular wholesale eyewear collections. The ranges with all new designs include Carousel, known for its affordability and quality; Marilyn Monroe, inspired by the fashionista herself; James Dean, a masculine collection with both retro & modern twists; Oscar de la Renta, handcrafted using the finest materials; and Top Secret, a colourful collection with frames for children and babies.  

If you’re also going to be heading to the show, make sure you stop by and say hello to the Brulimar team at stand B80. As a show attendee, you will have access to a number of ‘show only’ special offers and deals as well as all of the above. See you there!

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